Apple Watch Sales Estimated at 5.1 Million in Holiday Quarter, Swiss Watch Sales in Trouble

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the latest data strategy analytics reveals apple watch remained popular smartwatch through fourth quarter of 2015, capturing 63 percent global market share based on estimated 5.1 million sales in three-month period.

samsung trailed in second place 16 percent market share , estimated 1.3 million sales. apple , samsung accounted 8 in 10 of smartwatches shipped worldwide during last year's holiday shopping season, based on data.

global smartwatch sales rose estimated 8.1 million units in fourth quarter of 2015, increase of 316 percent 1.9 million in year-ago quarter. growth led north america, western europe, , asia.

record-breaking smartwatch growth contrasted troubled swiss watch market, declined 4.8 percent in q4 2015 on year-ago quarter. swiss watch sales totaled 7.9 million units in q4 2015, down 8.3 million in q4 2014.

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"the swiss watch industry has been slow react development of smartwatches," said neil mawston, executive director @ strategy analytics. "the swiss watch industry has been sticking head in sand , hoping smartwatches go away. swiss brands, tag heuer, accounted tiny 1 percent of smartwatches shipped globally during q4 2015, , long way behind apple, samsung , other leaders in high-growth smartwatch category."

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apple not break out apple watch sales in financial earnings results, rather groups wrist-worn device under "other products" category ipod, apple tv, beats, , accessories revenue.

strategy analytics estimated apple watch sales @ 4 million in second quarter, , 4.5 million in third quarter, meaning apple sold estimated 13.6 million apple watch units overall in 2015.

rumors suggested "apple watch 2" launch spring, appears apple's much-rumored march 15 event focus on smaller watch updates, including new bands , perhaps fashion partner hermès.

article link: apple watch sales estimated @ 5.1 million in holiday quarter, swiss watch sales in trouble

 

analog watch > smart watch day me.

 

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