Angela Ahrendts Says She Views Apple Store Staff as 'Executives'

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angela ahrendts spoke yesterday fast company first 2 years apple's retail chief , strategy improve company's customer experience @ global chain of retail stores.

in interview titled "apple's angela ahrendts on takes make change inside successful business," senior vice president of retail , online stores explains that, in first 6 months @ apple, travelled 40 different markets , met retail leaders learn how stores "uniting people , getting them collaborate."

when asked if apple store staff feel same pride working company cupertino employees do, ahrendts boasted company's 81% retention rate in 2015:

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we ended year highest retention rates we've ever had: 81%. , feedback [from apple store employees it's] because feel connected. feel 1 apple. don't feel they're on here working customers. don't see them retail employees. see them executives in company touching customers products jony ive , team took years build. has deliver customer in wonderful way.

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ahrendts goes on explain experience @ apple has taught how strong culture within company, "built change people's lives", , same core value being continued apple's current ceo tim cook:

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that foundation, service mentality, drive continue change lives -- core value in company. , tim cook has added on: says it's our responsibility leave better found it. have these 2 amazing pillars , culture built around that. it's same in retail , in cupertino. underlying mission, , how know unless you're inside? deeper ever imagine.

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apple has aggressively expanded in china under ahrendts' retail leadership, stores opening last year in chongqing, hangzhou, hong kong, nanjing , tianjin, , several more on way throughout 2016.

in an interview 60 minutes late last year, ahrendts spoke how apple continually refining new designs stores worldwide achieve common "wow" factor, customers "transfixed" moment walk through doors.

ahrendts officially joined apple in mid-2014 replace former svp of retail john browett, fired company year , half earlier. ceo of hugely successful uk fashion retailer burberry, apple's highest paid executive, according recent regulatory filing.

read more of fast company interview apple retail chief angela ahrendts here.

article link: angela ahrendts says views apple store staff 'executives'

 

will start paying them executives well? count me in then...

 

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