Apple Executive Johny Srouji Profiled About iPhone and iPad Chip Development

bloomberg businessweek has published in-depth profile of apple senior vice president johny srouji reveals how ipad pro planned spring 2015 launch same a8x chip powering ipad air 2. 12.9-inch tablet running behind schedule, however, , apple decided delay announcing device until late 2015 @ annual iphone event.

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apple realized 12.9-inch tablet seem lacking alongside a9-based iphone 6s, srouji , team challenged fast-track development of a9x chip half year. chip finished on time, , srouji rewarded promotion apple's executive team senior vice president of hardware technologies , 90,000 rsus in december.

apple-designed chipsets allow company integrate hardware , software on iphones , ipads, srouji admitted silicon development not easy.

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if there's bug in software, release corrected version. it's different hardware. "you 1 transistor wrong, it's done, game over," srouji says. "each 1 of transistors has work. silicon unforgiving." among computer , smartphone makers, industry practice leave processors specialists such intel, qualcomm, or samsung, sink billions getting chips right , making them inexpensively.

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apple did not develop own chips, profile explains. original iphone, example, used components different vendors, including samsung chip used in dvd players.

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"steve came conclusion way apple differentiate , deliver unique , great, have own own silicon," srouji says. "you have control , own it."

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the feature-length interview provides detailed background on srouji, beginnings in israel current years @ apple. corroborates rumors apple launch new a9-based 4-inch iphone , a9x-based ipad air 3 @ march 15 event.

article link: apple executive johny srouji profiled iphone , ipad chip development

 

i'm surprised apple's budget requires them buy shelving target. maybe still sop ron. have insight on shelves? open-air servers?

 

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