Glitch Caused Apple to Underestimate Apple News Traffic


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publishers have been offering content on apple news have been receiving incorrect usage statistics apple due internal glitch caused company miscalculate number of people using service, eddy cue told the wall street journal in statement evening.

according cue, apple has been underestimating number of readers using news app since launched alongside ios 9 in september. problem went under radar because apple busy working on improving other aspects of service. apple doesn't know how many people using news app, company working fix problem.
in october, during apple's fourth quarter earnings call, apple ceo tim cook said apple news had approximately 40 million users, did not specify whether number represented people use apple news app on regular basis or if number reflecting number of people accessed app @ 1 point or another. cue echoed number in comments the wall street journal, not clear if accurate figure given apple's current inability calculate exact usage.

despite not knowing how many people using apple news @ current time, cue says apple news usage has "scaled fast," , company happy apple news product's progress far. after launching in united states in september, apple news expanded u.k. , australia in october launch of ios 9.1.

the wall street journal points out, accurate readership numbers important publishers because figures impact advertising. publishers share content on apple news able keep 100 percent of proceeds ads sold on own, or 70 percent ads sold through apple iad service. according cue, iad has been popular enough publishers apple expanding platform self-service ad-buying feature in next 2 months.

apple has partnered more hundred publications apple news, including the new york times, cnn, espn, the atlantic, the daily mail, slate, , more. macrumors on apple news , can subscribed clicking link on ios device.

article link: glitch caused apple underestimate apple news traffic
 

wait, there apple news app? :d:d

tbh never use it.
 


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